Web Stories on

Jump to content

Create a story
Create a story
Web Stories on
Create a story

Follow these tips to make an engaging story.

Be video-first

As much as possible, use engaging, full-screen video in portrait ratio (9:16) for an immersive experience.

Be concise

Avoid large blocks of text. Keep it to the essentials, varying type size and style to increase scannability.

Ensure legibility

Make text easy to read by ensuring enough contrast and separation between your text and your images.

Bring your perspective

Be the protagonist of your own story and use a narrative arc to build suspense from one page to the next.

Now make your story extraordinary.

Use animations thoughtfully

Animating objects separately makes visuals more interesting and enjoyable, helping each item stand out.

Find a style that fits

Choose an animation style that suits your aesthetic, then be mindful of how quickly things move.

Use embeds

Embeds can provide an added dimension to a story when used sparingly and presented within your design.

Be found on Google surfaces.

Optimize for Google

Ensure your story is discoverable by using the Web Story tool to preview it.

Capture interest with your cover

The cover should reflect your brand while including a title and the publication date.

Add video captions

In some settings, listening to audio isn’t an option. So keep your audience engaged with captions.

Check out the entire best practices checklist.

Learn more


What are Web Stories?

Web Stories are a web-based version of the popular “Stories” format that blend video, audio, images, animation and text to create a dynamic, less formal consumption experience that goes beyond a simple play button. This visual format lets you explore content at your own pace by tapping through it, or swiping from one piece of content to the next.

Why is Google investing in Web Stories?

Users are increasingly engaging with visual, media forward content. Google is committed to making the web a more rich, visual and engaging platform. The Web Stories format allows content creators to build fully immersive visual experiences, powered by the vast reach of the open web, while still fully controlling the experience and monetization. Web Stories immerse readers in fast-loading full-screen experiences and allow for the creation of visual narratives, with engaging animations and tappable interactions.

Where do Web Stories surface across Google?

The Web Stories experience in Discover is available on Android and iOS via the latest Google app in the form of a carousel near the top of the feed. The experience is initially available in the United States, India and Brazil and we plan to expand to other countries & surfaces in the future. Since Discover is a personalized content consumption experience, the Web Stories you see will be personalized to your interests. See Enable Web Stories on Google Search for details on how Stories appear on Google as well as guidelines and policies for Web Stories on Google.

Which Stories are eligible to surface on Discover?

Anyone is eligible to appear in the Web Stories experience in Discover. Just make sure to follow the best practices and policy guidelines.

Web Stories are entirely owned & controlled by the creator, just like web pages. That means that Creators and Publishers can decide how long to keep a story live on their site, where to share it across the web just like they do with other web content, and retain 100% of any monetization inside their Web Stories through ads or affiliate links.

Can you monetize stories?

Yes. Story Ads are full screen, single page ads that appear within Web Stories. A story ad has a rich, flexible canvas that allows images, videos, animations or a combination of all those elements. Story ads are currently supported by Google AdManager for direct sold inventory, with programmatic ads and AdSense support coming soon.

Where can I find more information?

Enable Web Stories in Google Search: Developer-oriented guide on building Web Stories that meet the technical guidelines required to appear on Google Search.

Learn more


AMP Stories Website: Developer focussed Web Stories format capabilities.

Learn more

Still have questions? Contact us

Create stories you want to tell, and the way you want to tell them.

Get started